Film3Sixty needed to be seen as a thought leader
www.film3sixtymagazine.com
We and the team at OTM didn’t want readers to have to decide what to read, but rather serve them the content we created. So the homepage was designed as a feed of fresh content where readers could return each day for their film fix. Then, instead of categorising each item, these articles were arranged into collections. The feed would always display the most recent collection first and if a new article was added to an old collection, this would be displayed at the top of the feed.
Users needed to be kept on the site as long as possible
Whether entering the site through the homepage or sideways (through a newsletter, web search, social media or similar) we wanted to keep readers on the site. To do this we used two nifty features:
Reading list
Suggested articles were added contextually within each article, but instead of steering the user away from what they were currently reading, they were given the option to add to reading list, accessible at the bottom of every article.
Continuous scroll
Using the reading list and a tagging system to serve suggested content, our site would automatically load in the next article directly below the current one so readers could continue reading seamlessly.
The mobile readership needed to benefit from all these features
The new film3sixty website was designed using a mobile first approach, so all features were included for people on the move from the outset.